Adam Griffin on house music’s freshest imprint, Organized Chaos
Organized Chaos is a brand new record label aimed at the 3am crowd who love to party until the lights come up. The debut single ‘Don’t Over Think It’ is a statement of intent; house music in its purist form yet with a modern edge, served up by house icon Todd Terry, super producer, James Hurr (Mark Knight and Prok & Fitch), and label founder, Adam Griffin.
We caught up with Adam Griffin to find out what’s in store. A keen DJ from the early 90’s, playing pivotal London venues including The Cross and Hanover Grand, and with senior roles at imprints like RCA and INCredible – Sony’s flagship dance label – Griffin has more than his fair share of experience to bring to the table…
What style of house music can we expect from Organized Chaos?
It’s going to be very diverse but all within that late-night dancefloor “peak time” lane. We want to be known for quality, range and most importantly working with the biggest and best producers out there, both old and new. In radio terms, it’s gonna be aimed more at the Danny Howard, Annie Mac and Pete Tong crowd.
How did the three-way collaboration come about between yourself, Todd Terry and James Hurr?
I met Todd in Ibiza at the last IMS conference with my business partner Robert Davies and DJ Sneak. We actually have a picture of Sneak photobombing us at the Hard Rock hotel bar! Todd and I just hit it off, he’s one of the reasons I got into this business, but essentially, we had a laugh and he said let’s do something. We’re both doers not just talkers, so we got to work two days after we met when we both got home.
How did producing a track transatlantic work for the three of you?
You wouldn’t believe how quickly we did this record. Todd kindly made the effort to come to James’ studio in Hoxton when he was over en route to Ibiza. We nailed it in three hours. Todd literally played it at Glitterbox the next weekend and sent me a clip of it going off whilst laughing and saying, “I told you this would be killer Adam”. It was superb.
You clearly weren’t put off by lockdown to launch a new label. Why now?
When things are tough, it’s in my spirit to work harder. My business partner is the same and we have been grinding and grafting more than ever. I feel we can move quicker in terms of release completion, marketing, and creation of new music and promotion as people are more available. Plus we are very adept at modern marketing techniques, third party playlisting, blogging, and setting up virtual sessions.
With the majority of global festivals and the Ibiza season pretty much cancelled for 2020, how do you think the summer’s biggest tunes will come about? How can those killer tracks surface without the aid of the dancefloor?
When opportunities go down in one area they increase in others. Humans are natural survivors and very adaptable, so it’s about identifying how now to reach an audience, learning how the landscape is changing, and then focusing on marketing and promoting to those areas. We all guessed radio would be huge and it is. Radio 1’s specialist dance shows are a great example of this; they’re the highlight of the weekend and are bigger than ever. Podcasts are bigger than ever too, and the livestream area has exploded, both allowing the big tunes to still break. We still use club promotion companies every week and they are smashing it despite no festivals, gigs and clubs.
What other releases are coming up on Organized Chaos?
We have some amazing names signed, but I’m having to keep those under me hat right now. What I can tell you is that we have Mahalo and Milkwish ‘Love On A Real Train’ landing 26th June, and Nathan C and Franklin ‘Live For The Weekend’ coming in July. I’m going to continue the series with James Hurr to feature other huge U.S producers every six weeks, so watch this space.
For anyone wanting to set up a label, what advice would you give them?
Hard work, dedication, passion, having your ear to the floor, and being able to live and breathe it 24/7. And finding a brilliant business partner, like Robert Davies, just don’t try and steal him!
What’s your favourite house label and why?
I’ve a few actually. John Digweed’s Bedrock Records has always been a favourite. I used to go to Heaven every month to see the incredible Digweed and his brilliant guests such as Hernan Cattaneo, Sasha, Nick Warren etc. At times you had to drag me out of the upstairs breaks room kicking and screaming. Shout out to The Stanton Warriors and Plump DJ’s! Laurent Garnier’s sensational stable F Communication is another of my old favourites.
More recently, Dekmantel have been killing it with incredible parties and music to boot, as has Hot Creations.
In your opinion, what elements make the perfect house record?
Right now, creativity is key as so many tunes right now seem to sound the same. And don’t copy the latest hit as it doesn’t impress A&Rs like me. Have a solid sound design and you get all the basics right.
Is Organized Chaos open to receiving demos?
Absolutely, we would love that. Contact us at email@example.com
What are your top 5 house records of all time?
- Dennis Ferrer – Hey Hey – Defected
- Laurent Garnier – Man With The Red Face – F Communications
- Mark Knight and D.Ramirez – Downpipe – Toolroom
- Inaura – Coma Aroma – EMI
- Bicep – Glue – Ninja Tune
Thanks for your time Adam
Thank you for having me and rave on (at home!)
Don’t Over Think It by Todd Terry, James Hurr & Adam Griffin is out now on Organized Chaos. Stream it via all platforms https://perfecthavoc.lnk.to/dontoverthinkit
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